The "typical" forward voltage for those white LEDs is 3.2V at 20mA or 3.0V at 10mA. They are binned according to forward voltage, at 20mA the lowest bin voltage is 2.8V to 3.0V and the highest bin voltage is 3.8V to 4.0V.
Since the measured voltage is much lower then the LEDs must be extremely dim at a very low current or they are cheap fakes.