I am an engineer but... - I designed an IOT module but nobody cares

ericgibbs

Joined Jan 29, 2010
21,610
hi MA,
The specification on that product IMO is first class, well beyond the expected level of an IoT device.
That may be the root cause of the apparent lack of interest in your device.

It looks an 'expensive' solution to produce, that costs more than basic device that would do a simple IoT function.

Perhaps you are targeting the wrong market outlets.?

E
 

Thread Starter

MA321

Joined Feb 2, 2018
14
hi MA,
The specification on that product IMO is first class, well beyond the expected level of an IoT device.
That may be the root cause of the apparent lack of interest in your device.

It looks an 'expensive' solution to produce, that costs more than basic device that would do a simple IoT function.

Perhaps you are targeting the wrong market outlets.?

E
I think so too, but what can I do? do you have any advise or suggestion?
 

Thread Starter

MA321

Joined Feb 2, 2018
14
hi MA,
The specification on that product IMO is first class, well beyond the expected level of an IoT device.
That may be the root cause of the apparent lack of interest in your device.

It looks an 'expensive' solution to produce, that costs more than basic device that would do a simple IoT function.

Perhaps you are targeting the wrong market outlets.?

E
If you're serious about it, even i'm willing to send a sample to anyone who knows what to do with this module.
 

ericgibbs

Joined Jan 29, 2010
21,610
Hi MA.
I would set up your own Sales outlets directly selling to hobbyists and IoT developers. ie: end users.

To test the market you could initially sell via Amazon or eBay.

What do you expect the sell price per device to be, programming say with a default program.?

E
 

Thread Starter

MA321

Joined Feb 2, 2018
14
Hi MA.
I would set up your own Sales outlets directly selling to hobbyists and IoT developers. ie: end users.

To test the market you could initially sell via Amazon or eBay.

What do you expect the sell price per device to be, programming say with a default program.?

E
Well I don't know, the parts i have used are totally $5 but I have worked on the firmware for 2 years. Plus I must keep the server on 24/7. What do you think?
 

wayneh

Joined Sep 9, 2010
18,178
The specification on that product IMO is first class, well beyond the expected level of an IoT device.
Ditto, it's impressive and not at all what I imagined. I also agree that it may find a market with hobbyists. Send a sample to Adafruit, for instance, and there must be several others. Maybe the Make writers. Find the internet blogs of the people that are influential in this area and send them samples for review.

I think that's a good way to get started but I wouldn't give up on the larger potential customers for this product. To find them, I'd look to the trade publications and trade shows where these kinds of products are shown. Choose a few of the most impressive demonstrations you can think of and show these off. Seeing is believing. Standing at booth in a trade show can be a humbling experience but it can also enable you to meet a lot of contacts you could never find otherwise.

If you do decide to go to a trade show, promote yourself beforehand so that people plan to come see your offering at the show. Don't rely on people walking by, although that can work too.

Good marketing is hard work that few people are good at. You might want to look for a marketing partner first, instead of a customer. Find a fisherman before you go fishing.
 

ericgibbs

Joined Jan 29, 2010
21,610
hi,
Usually the development costs are amortised over say the first 100 or so units.
If you envisage selling 1000's of units in the first year, amortise over that quantity.

You could buy parts in bulk, I would advise against that, consider doing 'call off' deals with your suppliers.

So what selling price do you expect, considering 100 off units.?

E
 

Thread Starter

MA321

Joined Feb 2, 2018
14
Good marketing is hard work that few people are good at. You might want to look for a marketing partner first, instead of a customer. Find a fisherman before you go fishing.
Thanks for the advice, I try to find marketing partner.

So what selling price do you expect, considering 100 off units.?
Currently I have enough components for making 150-200 PCs of this module. The price of every module can be about $20. Is it expensive or cheap?
 

wayneh

Joined Sep 9, 2010
18,178
Thanks for the advice, I try to find marketing partner.



Currently I have enough components for making 150-200 PCs of this module. The price of every module can be about $20. Is it expensive or cheap?
If that's your cost, the retail price would have to be double that or more, and compared to many IoT devices that "expensive". But your device is not typical and has functionality that most simple IoT devices do not. Customers will tell you whether it is impractical or not.

As you've been hearing from this thread, this is the kind of question to ask before you start a project, not once the prototype is in your hand.
 

killivolt

Joined Jan 10, 2010
836
Thanks for the advice, I try to find marketing partner.



Currently I have enough components for making 150-200 PCs of this module. The price of every module can be about $20. Is it expensive or cheap?
What would eevblog# do for him? I must admit I didn't see the specs from the earlier post, this thing is like shooting sparrow with an elephant gun. http://www.eevblog.com

If it could be demonstrated, then linked would trigger responses right away.

kv
 

cmartinez

Joined Jan 17, 2007
8,872
Thanks for the advice, I try to find marketing partner.



Currently I have enough components for making 150-200 PCs of this module. The price of every module can be about $20. Is it expensive or cheap?
It's very affordable. I would've priced it at about $35 to $40 usd... at $20 dlls you shouldn't have a problem selling it to the amateur electronics market, if you improve the brochure's presentation and include thorough documentation, with application examples included.
 

killivolt

Joined Jan 10, 2010
836
It's very affordable. I would've priced it at about $35 to $40 usd... at $20 dlls you shouldn't have a problem selling it to the amateur electronics market, if you improve the brochure's presentation and include thorough documentation, with application examples included.
If he could minimize functions and separate them without compromising other functions it could be sold specific to a design need rather than multi use, but then it might be useful for a developer needing something that would enhance their system in ways they didn't think about before.

kv
 

wayneh

Joined Sep 9, 2010
18,178
... if you improve the brochure's presentation and include thorough documentation, with application examples included.
I was going to mention that. You should be armed and ready with a nice package of supporting information before you start mass communication. Replying to routine inquiries should not require your time - let the supporting documents cover that or you'll be spending all your time responding to the same silly questions.
 

Thread Starter

MA321

Joined Feb 2, 2018
14
If that's your cost, the retail price would have to be double that or more, and compared to many IoT devices that "expensive".
Well, I can buy components with lower price so the price of modules will decrease. All of it is depended on the customers. I was talked about only 150 units of my product. it will be a lot different for 10,000 units. but selling first 150 units probably is harder. I must sell samples to those who would like to work on it i guess.

this thing is like shooting sparrow with an elephant gun.
You mean the "WiCard" module worth a lot more than using in IoT devices?
And should i contact with eevblog?
 

killivolt

Joined Jan 10, 2010
836
Well, I can buy components with lower price so the price of modules will decrease. All of it is depended on the customers. I was talked about only 150 units of my product. it will be a lot different for 10,000 units. but selling first 150 units probably is harder. I must sell samples to those who would like to work on it i guess.



You mean the "WiCard" module worth a lot more than using in IoT devices?
And should i contact with eevblog?
Not until you've completed proper documentation as Wayne said. You might include a short video as a starter or even Skype with him if he seems interested.

kv
 

wayneh

Joined Sep 9, 2010
18,178
I must sell samples to those who would like to work on it i guess.
I wouldn't hesitate to give some away, but selling development samples is OK too. Just make it clear if/when you sell samples that the price of a sample may have nothing to do with the price of commercial product sales.
 

Thread Starter

MA321

Joined Feb 2, 2018
14
It's very affordable. I would've priced it at about $35 to $40 usd... at $20 dlls you shouldn't have a problem selling it to the amateur electronics market, if you improve the brochure's presentation and include thorough documentation, with application examples included.
So it seems the first step is improving the documentation...

If he could minimize functions and separate them without compromising other functions it could be sold specific to a design need rather than multi use, but then it might be useful for a developer needing something that would enhance their system in ways they didn't think about before.
I can put some features optional, for example if users wanted to increase the performance of their module, they can buy a pro account in the website or something like that ...

Not until you've completed proper documentation as Wayne said. You might include a short video as a starter or even Skype with him if he seems interested.
Of course :)

I wouldn't hesitate to give some away, but selling development samples is OK too. Just make it clear if/when you sell samples that the price of a sample may have nothing to do with the price of commercial product sales.
Yes

And, well, I don't know how to ask it ... Can anyone help me to editing the documentation after i complete the draft edition?
 
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