These recommendations are so general they're almost misleading. For example, a small 6k BTU unit will keep our master bedroom cool at night, but the same unit can barely keep my similarly sized garage below 90 degrees on a summer afternoon. There are just so many variables.Units of area is length x length, hence square footage is feet x feet = feet squared or feet^2.
Google search suggests about 30-50 BTU per sq. foot for heating.
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Which is only good enough for Zone 1 according to the site I posted a link to!Let's be more specific.
For 2400 sq. ft in Zone 5, my Trane furnace is 80,000 BTUs.
That works out to 33 BTUs per sq. ft.
I'm a S. FL native, the house I lived in as a kid had only concrete walls with no insulation. But it also did not have whole house air conditioning or heat at all. Now that houses have air conditioning, insulation is a lot more important for your power bill. Though the temperature differential isn't as bad as up north so they tend to skimp on the insulation, much to the disappointment of my wallet. If it's 100 outside and you cool the inside to 75, that's only 25 differential, compared to up north where I guess it could be 0 outside and maybe 65 inside?In Colorado you must build houses with 6-inch-thick walls for insulation. I have seen many houses in the south without insulation at all.