The conversion to elliptical polarization is mainly for ATSC 3.0. We shift to OFDM (from trellis-coded 8VSB) with ATSC 3.0, like the rest of the sane world for DTV. With OFDM, mobile reception is possible (unlike 8VSB), so also pushing energy to the V plane makes sense when receivers are in motion. Non-horizontal receiving antennas will see an improvement.The transmissions are typically circularly polarized to reduce multipath interference, or, if the station is feeling fancy, elliptically polarized to provide a horizontal component for rooftop antennas.
https://www.eriinc.com/wp-content/uploads/2020/09/ATSC-3-brochure-Final.pdf
https://www.dielectric.com/wp-content/uploads/2020/05/ATSC-3.0-SFN-and-Antenna-Design-1-May-2020.pdf
POLARIZATION
The channel characteristics are not the same for
transmitted horizontal polarization (HPOL) and
transmitted elliptically polarized signals (EPOL). This can
be explained by understanding that elliptical polarization
helps mitigate the effects of small scale, fast fading which
is present both indoors and outdoors at handheld receiver
heights. Testing has confirmed that transmitting elliptical
polarization to a linearly polarized receiver in motion in a
heavy scatter environment provides 5 to 7 dB of margin
improvement (MI) over transmitting a linearly polarized
signal to the same receiver [6]. This improvement is
directly proportional to an increase in the carrier to noise
ratio.
...
This can be
interpreted as saying approximately 35% more people will
have access to reliable mobile service in harsh conditions
with the use of elliptical polarization transmission.
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