In the winter, they call it the wind chill factor; In the summer, they call it the heat index. My phone weather app calls it the "feels like" temperature. I don't buy it; I used to, but now I think it's a crock. Everybody knows that humidity & wind effect the percieved temperature, but everybody lives in a certain place with certain weather. If you are like me, living in a pretty humid climate, and the temperature is 91 degrees, it feels hot. It feels like about 91 degrees to me, because I live in a humid climate. I don't need my weather reported to me as though it "feels like" 97 degrees. It doesn't; not to me anyways. If someone was visiting me from Phoenix, AZ (dry climate) they might think it feels like 97, but the majority of people watching the houston weather report live in houston, and it doesn't feel like 97 to them. If I went to Phoenix and it was 91 there, it would probably feel like about 83 degrees to me, but I'm betting that the phoenix weather forcast doesn't report that it "feels like" 83 degrees. So, it's all just to make things more dramatic, and if I want to see drama, I'll record "real housewives of new jersy" so I can watch it with my wife.