I wholeheartedly agree with this. It is perpetrated by the same type of people that brought us leadfree solder. As someone who has worked with metal my whole adult life, the idea of thermal shock at soldering temperatures is ridiculous. The abrasiveness of the metal scrubber is going to have more affect on the tip than thermal shock. Both the abrasive scrubber and leadfree solder have the same out come, more money for the company selling them, from tip wear.The risk of thermal shock, from what I have read, is more than a little exaggerated.
I don't use a sponge but do use a folded paper towel wetted and wrung out, just slightly damp.