Why is there a negative sign in below equation?

If I understand correctly, definition of characteristic impedance of a transmission line is a ratio of incident voltage wave to incident current wave OR reflected voltage wave to reflected wave current.
Since both reflected waves
and
are traveling in same direction,
shouldn't it be
?

If I understand correctly, definition of characteristic impedance of a transmission line is a ratio of incident voltage wave to incident current wave OR reflected voltage wave to reflected wave current.
Since both reflected waves


shouldn't it be
