There is not a lot of info on the killerchiller link you posted.In this case it's not Snake Oil but good engineering for extra net power with a scientific basis for that improvement. In material science we make this trade-off all the time with throughput of material processing at the expense of raw inputs like electrical power and process chemical use.
But from what I read, it seems they're pre-chilling water that is then cooling the intercooler during the run. The compressor does not operate during wide-open throttle.