Swapping the rotor end to end just brings the shaft out on the other side of the motor. So looking at the motor from the side if the shaft originally came out from the right hand side and rotated clockwise when reversed end to end it now comes out of the left hand side so is rotating anti clockwise. The magnetic field is still rotating in the same direction and viewed from the right hand side it is still rotating clockwise. ( But now there is no shaft exiting from the right hand side.)
Les.
Les.