I would go with a 10-12Vac transformer so you don't waste so much power (and heat).so a 230 to 24 v tranformer a normal bridge rectifier a cap and a lm317 to regulate to 10v should do the trick right
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The regulator will dissipate (Vin-Vout)*Iout Watts and must have an adequate heatsink to keep the regulator at an acceptable temperature.
The greater the voltage difference, the larger the heatsink required.
