The worlds largest data holder on everyone on the planet is consolidating all their data across their network.
http://www.cnn.com/2012/01/24/tech/web/google-privacy-policy/index.html?eref=mrss_igoogle_cnn
http://www.cnn.com/2012/01/24/tech/web/google-privacy-policy/index.html?eref=mrss_igoogle_cnn