Max, the datasheet makes no mention of PWM, and refers to a "starting voltage" of 3.5V. I really do think it's just a simple fan. On the other hand, it uses a patented 8 pole design.
OP: Could you use a potentiometer? Yes, but it would need to be very low ohms, like 0-100Ω or 0-50Ω, be rated to 1W or more, and would need to fit your dimensions. If you can find one, go for it. It does eliminate the need for a switch.
My numbers are for one fan. Double the rating if one pot is controlling 2.