Engineers and marketers often are at odds because of the routine adulteration of the very concept of marketing. As some of you know, my primary vocational experience was in marketing in its broadest (and I think, best) sense. I won't attempt to lecture anyone here on the correct definition of marketing, but I will state that marketing is much more than advertising and increasing profitability. What is currently happening here at AAC is not marketing; in fact, it is the antithesis of marketing.
Proper marketing does not include any activity which intentionally makes major product changes without prior input from the existing customer base, especially when those changes make the product less desirable to them, and when those changes are clearly profit driven. I can't tell you the number of products that I have seen ruined under the guise of "adding value" through cost reductions or other misguided decisions.
Yes, the owners have the right to do whatever they wish to AAC; maybe it will survive, but it won't be what made it the success that it was.
Proper marketing does not include any activity which intentionally makes major product changes without prior input from the existing customer base, especially when those changes make the product less desirable to them, and when those changes are clearly profit driven. I can't tell you the number of products that I have seen ruined under the guise of "adding value" through cost reductions or other misguided decisions.
Yes, the owners have the right to do whatever they wish to AAC; maybe it will survive, but it won't be what made it the success that it was.