if you consider it as a guideline, from which you can work out things but don't have to, it can make sense.If you think the ISO process is "natural", then I can absolutely conclude you have not been forced to implement it at an actual working business. Those of us who have actually know what it is.
If it gets distributed over 3 or more stages of bureaucracy, people not really working and with incompetence and being pedantic + to freak when one unimportant details is not totally literally upto manual, it does damage, and makes things worse than before.