Probably because most whiteboards are mounted on a wall. As impractical as this thing is to start with, limiting it to whiteboards that can be tipped would doom it -- especially since most such whiteboards are small enough that the value in having a robot that can clean the whiteboard for you becomes very minimal. I don't know what their use-case is (or if they are even required to take that into account), but the main ones that would come to my mind would be presenters that need to clear a large board while setting up or tearing down and so could set this thing in motion while they do other tasks in parallel, or janitors that could come into a room, set the bot on board and, again, be doing other tasks in parallel.I'm surprised no one thought of making a mechanism to tilt the board horizontal while it is being cleaned. but yet again this is only the 20th post.
In the one video that was posted (not by TS), one glaring deficiency that went completely unremarked on is that the robot didn't actually clean the board! Given me a good quality board that erases well and a robot that walks across it erasing it is of little value to me (the use cases I mentioned might be exceptions). What I would want a robot for would be to do a good job cleaning a board that doesn't erase well.