I've taken steps in the direction of inventing/building/selling a product, and the wall that I ran into was salesmen, or the lack thereof. I don't generally like salesmen, but I now have a greater appreciation for the role that they play.
This was for an unprecedented product, so it would be highly unlikely that someone would discover it through a web search. Nobody knows it exists or how much money it could save them if they had one, so I need salesmen to go out and convince people that they need it.
I'm no salesman. I shudder at the thought of walking up to somebody who is busy and doesn't have time to talk to me, doesn't want to talk to me, and probably wouldn't want to talk to me even if they did have time, and try to sell them something they've already decided they don't want before they even know what it is. Not my thing. I'd rather arrive on a white horse in time of need and be welcomed as a savior to fix broken things.
So I'm still in the process of trying to convince the president of the company that I work for, to manufacture and use his sales force to push my idea. I'll let you know how that works out.
If your idea is something like that; unprecedented, nobody knows it exists and won't be searching for it, then you might be better off selling the idea to an entrepreneurial company who has the means to push it/ create a market for it.
But, if your product is something that already exists and you've come up with a better and/or cheaper variant of it, then you could probably get all the exposure you need by just by putting it online, with a keyword of your competition so that it comes up when someone searches for your competition's product.
This was for an unprecedented product, so it would be highly unlikely that someone would discover it through a web search. Nobody knows it exists or how much money it could save them if they had one, so I need salesmen to go out and convince people that they need it.
I'm no salesman. I shudder at the thought of walking up to somebody who is busy and doesn't have time to talk to me, doesn't want to talk to me, and probably wouldn't want to talk to me even if they did have time, and try to sell them something they've already decided they don't want before they even know what it is. Not my thing. I'd rather arrive on a white horse in time of need and be welcomed as a savior to fix broken things.
So I'm still in the process of trying to convince the president of the company that I work for, to manufacture and use his sales force to push my idea. I'll let you know how that works out.
If your idea is something like that; unprecedented, nobody knows it exists and won't be searching for it, then you might be better off selling the idea to an entrepreneurial company who has the means to push it/ create a market for it.
But, if your product is something that already exists and you've come up with a better and/or cheaper variant of it, then you could probably get all the exposure you need by just by putting it online, with a keyword of your competition so that it comes up when someone searches for your competition's product.