The question was, after all, posted in the general science forum.We think of scientific efforts, but we also have humanitarians, artists, and the like that are far beyond the norm, but the rest of us just don't get it.
Expanding on your thought of those who are beyond the norm and "get it," let me propose:
1) David Letterman for comedy
2) Al Gore for money
3) Bill Clinton for politics
4) Madonna for ???
Although, it does make me queasy to mention any of those names in the same sentence with Einstein.
John