That appears to be a simple electronically self commutated fan motor, you require a specialized drive, usually microprocessor based version in order to detect rotor position at start up.
I am designing a control board for this type of motor, the motor will be used as an air pump (a simple fan) that does not need to be very accurate but I will need to be able to control the speed...
You could try it on straight 3ph and see what results you get, you will find out if commutation is needed.
A motor like this can also be driven in BLDC fashion, but would definately require commutation of some kind.