Walking Dead and Product Placement

So I'm watching WD last october and notice when they're scavenging on the highway one of the guys finds a complete set of Gerber brand machete's and knives. I know this because I'm a huge Gerber fan and even pointed to out friends which one I owned out of the set. Turns out it wasn't a fluke and I was right. It was a Gerber product placement for their new set of machete's "The Apocolypse Set!"
http://www.gerbergear.com/Apocalypse/Gear/Apocalypse-Kit_30-000601