https://www.theregister.com/2021/01/14/hellabyte_si_prefix/
Support for "hella-" would allow you to talk about hellabytes of data, he argues, pointing out that this would make the number of atoms in 12 kg of carbon-12 would be simplified from 600 yottaatoms to 0.6 hellaatoms. Similarly, the sun (mass of 2.2 hellatons) would release energy at 0.3 hellawatts, rather than 300 yottawatts.