It wasn't quite like that. It started off as an idea to detect when the grid was heavily loaded by the fact that it slows down, just like any other generator. Then the idea was those who switched off appliances when the frequency was lower could have cheaper electricity. There was nothing mandatory about switching things off, if refrigeration appliances needed to cool they could still use electricity but it would be more expensive.what a wonderful idea... risk the food go bad and sending people to hospital. and not because of some failure but because mains frequency changed 0.5Hz. as if performance of fridges or air conditioners in Europe is not already nearly useless crap. every time i visit, frown at what they serve as "cold drink". and don't get me started on what they call an "air conditioned" room.
Before it got going it was replaced by connecting things to the internet, so that they could be impossible to get working, would be in laundry rooms out of the range of the router and allow hackers to gain access to your data because of poor security, and make it difficult to design compliant appliances, whereas detecting a change in frequency is something any engineer could do.
But @nsaspook is correct. Deliberately changing the frequency of a whole country full of connected synchronous generators wouldn't be easy.
By the way, not everyone wants their drinks ice cold, I much prefer my beer at cellar temperature (10°C)
. . . but we digress.

