Its incorrecct if it is just a name or one words. Or do you say, Brand names, airlines, car insignia and so on, should observe proper capitalization?Well OK, I'm probably missing the point of your thread.
But you did also say:
I believe those are both incorrect. All caps is much less easy to read. Readers are annoyed and slowed down, and feel as if they are being shouted at. Not cool.
You also said,
which made me laugh out loud.
2.) I've read a lot of rubbish when I was younger, now, I'm neither into reading or writing, but I could, if I wanted to.
OK, it Sega not SEGA? or it could be SeGA
HaRiBo would be correct as its a compound nonsense word indeed it means Hanns Riegel Bonn.
From now on, it must read Haribo on the package, or HaRiBo when applying the capitalization rule just as it is?