There are 3 leds on the board behind the lcd, so it sounds like transflective is the way to go. I never knew lcds had so much going on.There are 3 types of LCD: transmissive that rely on a backlight, reflective that rely on reflection of ambient light, and transflective that allows it to be seen by either or both: https://caltronind.com/articles/transmissive-transflective-reflective-lcd-displays
Since yours does not have a backlight it is reflective or transflective. That's why it needs a mirror surface.
LCD elements, be they pixels or bars, cannot be seen without light. LED's can be seen without additional light.