The possibility that it is worth $20m is that fact that it is a huge Database full of interesting information; those who collect it and those who use it.
If you have that many people willing to share their most intimate details of their lives; that information is critical in so many ways. Most likely the investors are the people who collect the data that comes from it and or use it to reach the individuals on it with advertising. It won't be going away as long as the investment continues to grow with the numbers of people joining; the only reason I think it would tank is if the economy tanks and those investment dollars dry up.
kv
If you have that many people willing to share their most intimate details of their lives; that information is critical in so many ways. Most likely the investors are the people who collect the data that comes from it and or use it to reach the individuals on it with advertising. It won't be going away as long as the investment continues to grow with the numbers of people joining; the only reason I think it would tank is if the economy tanks and those investment dollars dry up.
kv