Perhaps it's unfair to single out TI here, as I am sure that most companies put their own spin on the cost of their products. The questionable practice is publishing a low suggested resale price (per 1ku) of a particular device. And as near as I can tell, the distribution channels don't come anywhere near this budgetary price. Any thoughts or experience on where TI is coming from?
Just for instance take the MSP430G2111 (tssop pkg.) with TI stating $0.46/1ku. Checking Digikey they are $0.638 per 2k reel, Avnet $0.608 per 500, or Arrow at $0.78 per 2k reel. Nearly 50% higher than suggested resale.
Just for instance take the MSP430G2111 (tssop pkg.) with TI stating $0.46/1ku. Checking Digikey they are $0.638 per 2k reel, Avnet $0.608 per 500, or Arrow at $0.78 per 2k reel. Nearly 50% higher than suggested resale.