Back to back simply means connecting the two anodes (or cathodes) of the zener diodes together then attaching the remaining loose leads across the motor.
It helps to limit the amplitude of spikes/noise created by the motor. With babck to back zeners it will be limited to the zener voltage of the reverse biased diode plus the forward voltage if the forward biased diode. eg. 12V zener will limit the voltage to 12V plus 0.7V of the forward biased diode.