Y = A*(s-z0)^a0*(s-z1)^a1 ... (s-zm)^am/( (s-p0)^b0*(s-p1)^b1 ... (s-pn)^bn )
This is a generalized pole-zero statement. It denotes poles at all [p0, p1, ..., pn] and zeroes at all [z0, z1, ..., zm].
From the magnitude plot you can pick out the critical frequencies -- those where the slop changes. Poles introduce a bi*(-20dB/dec) slope; simple zeros introduce ai*(+20dB/dec); where bi or ai are the order of that pole (a0, a1, ..., am, b0, b1, ..., bn).
A Bode plot starts at s = jw = 0 (DC). This gives:
Y = A*(z0)^a0*(z1)^a1 ... (zm)^am/( (p0)^b0*(p1)^b1 ... (pn)^bn ), a constant.
The only unknown is A.