Is it true that tag management systems (TMSs) have become a critical solution in the marketing technology stack? A friend recommended that we get a TMS that should provide a single point of integration to manage all of the digital marketing and analytics services on our site. The problem is, I don't know how to choose the right TMS for our organization. Any ideas on how to choose? Can you recommend any?

By the way, one requirement is that the interface should be friendly to non-technical users and allow us to add and remove tags in seconds without waiting for help from IT.

 

Wow. Thanks for the information. I am still confuse though whether tag management is under or different SEO. That is how new I am with tag management. I read some information on tag management and seo alike and I am comparing them. Can you tell me more about the major (or minor) differences of the two? Thanks in advance.