Actually, there is no such 'right'.
Generally, companies have a fair use policy which means they'll let people use their IP for non-monetary purposes. However, this can be revoked at any time, on an individual basis and without any need for an explanation.
This was quite big news recently, as YouTube began to enforce copyrighted IP of video games. Lots of videos containing gameplay were taken down. Perhaps a bit of a silly move, but they can (and do) do that.
Generally, companies have a fair use policy which means they'll let people use their IP for non-monetary purposes. However, this can be revoked at any time, on an individual basis and without any need for an explanation.
This was quite big news recently, as YouTube began to enforce copyrighted IP of video games. Lots of videos containing gameplay were taken down. Perhaps a bit of a silly move, but they can (and do) do that.