Was it common for advertising to claim lifespans on much of anything back then? I don't know. But given the claims made in print advertisements by snake oil salesmen even back well into the 1800's, if they had thought of it they would have made outrageous claims about lifespan, too.http://www.youtube.com/watch?v=AfzQzGNYaiU
I actually know someone with a pre 1920's squirrel cage light bulb that still works.
I'm not the conspiracy theorist, but point me to any advertising of the era that states
anything other than 1000 hours lifespan (1925 - 1953).