Agressive marketing

Discussion in 'Off-Topic' started by Markd77, Nov 12, 2010.

  1. Markd77

    Thread Starter Senior Member

    Sep 7, 2009
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    I spotted this on Ebay - looks like TI are buying search keywords which are Microchip part numbers.

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  2. Wendy

    Moderator

    Mar 24, 2008
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    Do they own Microchip?
     
  3. Markd77

    Thread Starter Senior Member

    Sep 7, 2009
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    Nope, they are competitors.
     
  4. tom66

    Senior Member

    May 9, 2009
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    Just search for almost anything on Google and get advertisements from Ask.com.

    The marketing departments at major semiconductor companies scare me - they are completely incompetent. If I want a chip, I'll find it based on parametrics and past experience, not marketing. They don't know or want to know their target market.
     
  5. thatoneguy

    AAC Fanatic!

    Feb 19, 2009
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    TI is trying to get both AVR and PIC hobbyists to use their new uCs. They are selling them at a very affordable cost, or were, not sure if the $10 for all kit is available yet or not.

    When companies go "cutthroat" against competitors, I usually stay away from them at that point. In this example, I won't even bother with the TI board, it's something else to learn and not as capable for the same price.
     
  6. jpanhalt

    AAC Fanatic!

    Jan 18, 2008
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    I like competition. That's why PC's don't still cost $4000. In fact, correcting for inflation, they would cost about like a new car.

    John
     
  7. tom66

    Senior Member

    May 9, 2009
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    It's not just competition. I love competition. This is one area where software needs to improve. Microsoft and Adobe, two examples of companies that have monopolies too large for anyone to really compete with them seriously.

    Prices are also low due to consumer demand of low cost applications, otherwise only the most expensive devices would have "computer control." On an unrelated note, does anyone find it annoying that a washing machine, dryer, refrigerator - whatever - with a small microcontroller in it is called "computer controlled"?

    (Disclaimer: I'm doing Economics in college.)
     
  8. thatoneguy

    AAC Fanatic!

    Feb 19, 2009
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    Comparing the two, such as similar to product Y with these features is fine. Blatantly using a competitors product name as your own for advertising isn't.
     
  9. jpanhalt

    AAC Fanatic!

    Jan 18, 2008
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    Google has been selling search terms from the get go. Why do you think target.com and toysrus.com come up when you search for gadolinium toys?

    TI, Microchip, Microsoft, HP, Intel and so forth are not sissies. It's dog eat dog, and they are each very good at it. It is no more unfair than a fake field goal from the 40-yard line.

    John
     
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